Traditional business paradigms often pressure entrepreneurs into thinking they need to scale in order to be successful, as if the two things are inherently tied. But what if that’s not what motivates you?Īre there viable alternatives to the standard scale-and-sell model? If Certified B Corporations and other conscious companies are redefining success in business, how do we grow in ways that are regenerative and impactful rather than extractive or exploitative? Or do we even need to grow? To address these questions, I reached out to several B Corp business leaders who have taken different approaches to growing their businesses. For much of the traditional business world, entrepreneurial success is often defined by how much you grow your company and, subsequently, what you sell it for.
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